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Eyes are the Story:
A vision of beauty without compromise

Products are vegan, cruelty-free, and formulated according to EU regulations, banning more than 1300 ingredients frequently found in mainstream cosmetics.
EYE PROOF FACIAL CLEANSER

FACIAL CLEANSER

EYE PROOF LIQUID LINER

LIQUID LINER

EYE PROOF MASCARA TRIO SET

MASCARA TRIO SET

We not only embrace the safe beauty movement, we're leading a new conversation about optimal eye protection.

5stars

“In our ‘new normal’ world, the eyes are more vulnerable than ever. The exponential increase in screen time, lower indoor humidity, and airflow from the top of masks have led to alarming rates of ocular surface dysfunction and eye dryness. With ubiquitous mask-wearing, our eyes are now the primary means of facial identification, triggering a greater attention to vanity. Ironically, the cosmetics many reach for can ultimately damage their eyes and eyelids. today your eyes really are the story, and in order to keep them feeling and looking their best, I recommend EYES ARE THE STORY”

Ophthalmologist Christopher E. Starr
(Assoc Professor of Ophthalmology at Weill Cornell Medical Center)

Protect your eyes with a new line of optocosmetics and skincare created by leading innovators in the field of vision health, uniquely formulated for sensitive eyes, contact lens users, and sufferers of dry eye and digital eye strain.
EYE PROOF REFRESHING TOWELETTES

REFRESHING TOWELETTES

EYE PROOF SERUM

SERUM

CAPSULE COLLECTION

CAPSULE COLLECTION

Female founded: Dr. Amy Gallant Sullivan built out a self-care ecosystem that fuses safe beauty, hormonal health, eye nutrition, ocular hygiene and digital eye awareness - all told through the prism of Eyes.